Monday Mobile Giving Roundup for Dec. 15
There’s a lot competing for your attention right now: fundraising, reporting, and holiday activities all vie for your time. It’s hard to keep up on all the news you need.
That’s why we offer the Mobile Giving Daily, a hand-picked collection of the most relevant news on mobile giving and fundraising for nonprofits and churches. Subscribe now to get it sent right to your email inbox every day.
On Mondays we choose the top five stories from the previous week in the Mobile Giving Roundup.
Do Responsive Websites Raise More Money?
Redesigning and updating your website might be one of your goals for 2015, and it be better be mobile responsive.
According to Pew Research, 63% of adult cell owners use their phones to go online, as of May 2013, and 34% of cell internet users go online mostly using their phones, and not using some other device such as a desktop or laptop computer.
Not only is your audience accessing your website from their mobile device or tablet, they’re also giving more money on sites that are responsive. Blackbaud determined this after they researched 105 small and midsized randomly selected nonprofits and conducted an analysis on almost 5,000 donations processed by Blackbaud’s Online Express between August 26th and October 25th of 2014.
Read more on the Frogloop blog
Church Giving Could Change the World, So Why Isn’t It?
Nearly every church in America passes an offering plate during Sunday service. It is a beloved tradition in many congregations. You probably give money to your church every week. You’re a tithing superstar! But not every churchgoer gives as much as you.
As a churchgoer yourself, you know all about the 10 percent tithing policy. But do most people actually donate that percentage of their income to church?
Unfortunately, the answer is no. Most do not. In fact, overall church giving is on the decline.
Why? Many people forget to bring cash or a checkbook to church. They show up without the very things that go into the offering plate during service. Cash and checks are things of the past. No matter how much they love your church community, sometimes people just forget.
Read more on the Givelify blog
How Nonprofits Can Keep the Momentum Going After #GivingTuesday
This year “GivingTuesday” generated at least $45.7 million for nonprofit organizations. That’s up roughly 65 percent from 2013 according to givingtuesday.org. Here are five ways to keep that momentum going through December and beyond.
Interact with donors and viewers on social media by thanking them, re-tweeting, or replying to direct messages. For example Irwin Naturals, an alternative health company, posted a picture showing how their fundraising project helped a retirement home decorate for the holidays.
Also amplify your message with visuals and infographics. Utilize free tools like Picktochart, Visuall.y and InfoActive. You can find the top 12 websites at http://www.practicalecommerce.com/. Another option is to upload and edit videos with your iPhone using Videolicious and Camtastic.
Read more on the Great Nonprofits blog
The 4 Components of a Great Persuasive Fundraising Email
Any professional fundraiser will tell you: there’s a lot more that goes into fundraising than simply asking for donations. It requires strategy, persistence, and an understanding of your audience. Above all, it hinges on the mastery of one particular art form: persuasion.
To rally people around their cause, nonprofit organizations must be able to craft compelling appeals that make an impact on the reader. They need to articulate the cause in a way that inspires and, more importantly, triggers action. To help you do this in your own communications, we’ve assembled the four major components of a persuasive fundraising email.
Nonprofit Fundraising: Why You Need a Mobile App Presence
Your nonprofit has a website. It has a Facebook page. It probably even has a Twitter account. Expanding into social media is a great way to get word out about your organization. But you may be forgetting one of the most important areas for expanding your nonprofit fundraising reach: mobile.
Why is a mobile presence so important for your nonprofit? For one thing, nearly everyone has a mobile or smart phone. If you want to reach the most people possible, it’s the obvious place to be.
Secondly, more advertising dollars are spent on mobile every day. By the end of 2014, more money will be spent on mobile ads than magazine, radio, and newspaper advertising, and mobile spending is also set to pass desktop by 2016.
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