Monday #Mobile #Giving Roundup for Sep. 29
The Givelify #Mobile #Giving Daily is a great way to keep up on all the latest news in nonprofit fundraising and church giving in the digital and mobile spaces.
We collect the best info and resources from around the web. Let’s face it: you’re busy and time is short. Subscribe now and get it delivered right to your email inbox every day.
In case you missed something we give you our top five stories from the previous week in the Monday Mobile Giving Roundup.
Unleash Your Non-Profit’s Online Fundraising Potential (Tips & Tricks)
Before you can start an online fundraising campaign it’s important to recognize some facts. Not only are you competing for donor dollars with myriad other causes, but when people go online they’re not thinking first about donating.
Your donors want a story, and they want content that is interesting, relevant and valuable. Nonprofit fundraising is no different than traditional marketing in that you must provide value to see return.
Creating and sticking to a plan, and telling a consistent, compelling story online can be the difference between success and failure.
Read more at The Fundraising Authority
3 Ways the Digital Church Can Revolutionize Global Outreach
The digital church doesn’t imply a replacement for your bricks-and-mortar building. Instead it means using all the online tools available to further the mission of reaching people with your message.
Websites, email, and social media are all valuable tools for spreading the gospel. This is especially true in today’s mobile world where more people are online via their smartphones than desktops.
The Effects from One Month of the ALS Ice Bucket Challenge [Infographic]
Of course the celebrities and stars had a lot to do with the success of the Ice Bucket Challenge. But bigger than that was the power and reach of mobile.
Challenge videos were viewed on mobile devices more than anywhere else. With Facebook’s auto-play videos this meant that people were exposed to the challenge whether they clicked through or not.
This post features a great infographic that neatly summarizes a single month of the challenge and demonstrates the power of mobile video for nonprofit fundraising.
Creating the Perfect Campaign for #GivingTuesday
It’s not too early to start thinking about your #GivingTuesday fundraising campaign. For those unfamiliar, #GivingTuesday is the Tuesday after Thanksgiving (following Black Friday, Cyber Monday, Giving Tuesday).
Since its inception it has become one of the biggest single-day fundraising campaigns ever. Your church or nonprofit can capitalize on this spirit of giving–if you’re organized and have a plan.
It’s more than just sending out a tweet on the big day. A well-thought-out campaign will help you make the most of it.
Read more at the Nonprofit Marketing Blog
5 Ways to Get Donors Online, One Direct Mailer at a Time
It might seem strange to some, but good old snail mail has profound effects on online fundraising. It’s all about reaching donors wherever they are, and not everyone is online all the time.
Direct mail (you know, letters and fliers and such) can drive donors to your online campaigns more effectively than you might think. From urging signups for email to encouraging responses to surveys, paper mail can help people make the transition to online participation and engagement.
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